Popular Publicity

Andy consistently—and enthusiastically—delivers press results for Tommy Boy on a variety of projects. Andy’s always thinking out-of-the-box, taking our projects to editors most publicists would be too shy to approach. His press materials are the best written and the best looking we’ve ever seen. He does what all publicists should, but don’t do—finds angles or creates them—in order to land the stories and features.

Andy coordinated a very successful book tour to six hospitals across the U.S. He tenaciously pitched, sought press opportunities and followed-up from six months prior to the book’s release to eight months post-release, ultimately securing a combined publicity reach of nearly 103 million (circulation + impressions).

As a first-time author (“Closets, Combat & Coming Out,” Blue Beacon Books of RCE, 2014) working via an independent LGBT publisher, Andy got me coverage and reviews of my book that I could’ve never gotten on my own, including my very first cover! I’m looking to work with a larger publisher for my next project and I know that the amount of major press that I was able to land with Popular Publicity for my first book will legitimize me and help me move to the next level.

In a very short period of time Popular Publicity generated more press and publicity for me than any effort made on my behalf in my 20+ year career.   As a result I have seen a greater influx of business and potential business come my way, which in the end, was the desired result.  And on top of all that Andy is the consummate professional, easy to work with and seemed to have an endless supply of clever ways to create media interest in me.

I just wanted to express my gratitude for all the hard work you put in to Trophy Boy. I am so happy with the results and how the series is coming along.