Popular Publicity

Current Projects

Andy Reynolds dba Popular publicity is an LGBTQ publicist representing a rich spectrum of LGBTQ clients from scholarly publishers to the The Black Party®.

The Queens

Part “Pose” and “Paris is Burning,” part “RuPaul’s Drag Race” and part Miss America, “The Queens” explores the fascinating transgender subculture of competitive female impersonation.

I Am Michael Alago

The autobiography of a gay music biz legend

Louis D’Arienzo Footwear

Beautifully made, eco-friendly, gender-neutral shoes by former Jimmy Choo and Gucci, and current Ermenegildo Zegna footwear designer, Louis D’Arienzo.

Pride Leadership

“I want to be the gay Brené Brown!” says “The Gay Leadership Dude,” LGBTQ+ leadership speaker, author, and catalyst Dr. Steve Yacovelli.

The Truth About Fairy Tales

Channeling Billie Holiday, Prince and Sylvester, glittering gender fluid pop/R&B singer DIIMOND stars in “The Truth About Fairy Tales” music video miniseries.

Rites XLI: The Black Party® 2020

New York’s premier underground fetish feast.

Andy coordinated a very successful book tour to six hospitals across the U.S. He tenaciously pitched, sought press opportunities and followed-up from six months prior to the book’s release to eight months post-release, ultimately securing a combined publicity reach of nearly 103 million (circulation + impressions).

Lisa Frank, “America Nurse Project”

Andy, I am truly overwhelmed with all the publicity and support! There are truly no words to express how grateful I am to you for all your hard work! Thank you so much! Everyone back home is going crazy over all this press!

Nevaeh McKenzie, Miss Gay Arizona America 2016

I just wanted to express my gratitude for all the hard work you put in to Trophy Boy. I am so happy with the results and how the series is coming along.

Emrhys Cooper, Actor & Director, “Trophy Boy”

I like him. He is an honorable person. He is focused. He sees the forest for the trees.

Lena Tabori, Welcome Enterprises

Andy Reynolds is a great p.r. guy. His motto is “push lightly,” something I, as an editor and freelance journalist, really appreciate. It also gets him results — something some of the other, pushier flaks would do well to take into account

Steve Weinstein, Writer