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Emmy Awarded Production Company Showcases East Village Businesses On WABC7’s Localish Channel

Re-InventionTV has gathered eight local business owners to be featured on “Neighborhoods of New York” on Sunday December 12, at 8:30am.

EAST VILLAGE, NY — New York based producer Alan Goldsher has teamed up with the East Village Independent Merchants Association to help several mom-and-pop businesses spread the word to shop local—the episode airs this coming Sunday during a half-hour feature on WABC 7 Localish.

The episode is hosted by Cristina Cote, a native New Yorker who wears many hats including actor, stand-up comedian and the co-founder of the female-owned boutique company, Cote Luxury Real Estate, specializing in helping clients buy, sell and rent homes in the East Village. Cote hosted Re-Invention TV’s local PBS series ‘Best Places to Live’ in 2015 and she is the NYC broker on the HGTV show, “Happily Wherever.” She has appeared on the “Daily Show with Jon Stewart” and is the host and creator of HERsterical, an all-star comedy show that has been a part of the NY Comedy Festival featuring Saturday Night Live’s Kate McKinnon, Kenan Thompson and Leslie Jones to name a few.

“Our neighborhood merchants are the life’s blood of our nation, and these types of small businesses are its soul. Without dedicated entrepreneurs like these filling our streets with culture, connection, and access to expertly curated goods and services, these neighborhoods would struggle to thrive, to maintain property values and to continuously attract and retain population counts while adequately supporting its residents through city services,” said Goldsher.

Goldsher teamed up with The East Village Independent Merchants Association (EVIMA) with whom he filmed over 30 FREE local business profiles during 2021. Founded in 2013, EVIMA is a coalition of merchants who work in the East Village, one of the most unique neighborhoods in New York City with a rich history and diverse culture. For the Association’s purposes, the neighborhood is bounded to the north by 14th Street, to the west by 3rd Avenue, to the east by Avenue D, and to the south by Houston Street.

Having previously lived in the East Village, Alan was eager to showcase this eclectic, energetic and diverse community in collaboration with EVIMA. Their shared goal is to help these small brick and mortar businesses leverage econtent for greater commerce both through increased foot traffic as well as online.

“This episode features Bonnie Slotnick’s Cookbooks, Rivington Guitars, Elisa’s Love Bites, East Village Vintage Collective, Random Accessories Gifts, J. Antonio Gallery, Studio duArte Jewelry and La Sirena Mexican Folk Art.

During the pandemic, Goldsher embarked on a journey to film stories about as many local small businesses, artists and non-profit organizations as possible, resulting in almost 500 videos created thus far…. all for FREE.

He has collaborated with the R.O.A.R. Fund, The NYC Hospitality Alliance, Small Biz Silver Lining as well as several Business Improvement Districts, Merchants Associations and Chambers of Commerce in NY, NJ & CT.

Prior to the pandemic, Goldsher produced several series in and around the tristate, working with various production crews on a freelance basis. The pandemic drove Goldsher to produce content himself, which is now being repurposed for broadcast television, as well as a multitude of streaming platforms eager for fresh, connected, purposeful content.

“Our goal is to engage the support of community banks, small business insurers and other stakeholders in the space to support our work so that we can spread the word far and wide on these businesses and communities” said Goldsher.

Goldsher plans to continue creating and broadcasting series on WABC 7 Localish as well as other broadcast and streaming platforms. Future series include more episodes of Neighborhoods of NY, Downtowns of NJ (which aired its first episode on Nov. 27th) as well as the following series:
Flavors of NY (A look at culinary offerings by neighborhood)
Homes of NY (A look at homes for sale by neighborhood)
Fashions of NY (A look at fashion in NY)
Soul Proprietors (A look at entrepreneurship throughout NY’s African Diaspora)
Fernando Feeds NY (with Fernando Matteo)
Accessible NY (with Contento’s Yannick Benjamin)

Episodes coming in January and February will feature businesses in Chinatown, Harlem, Astoria & Jamaica Queens, Arthur Avenue & Castle Hill in The Bronx and elsewhere.

ABC Localish is a national TV and digital media network dedicated to telling positive stories that celebrate our communities across America. With 10+ original primetime TV shows and 3,500+ digital videos, it is a network built around extraordinary people, places, and passions.

Localish reaches an audience of over 17 million TV households in major cities across the US, over 21 million followers across ABC’s social platforms, and millions more on Disney-owned streaming platforms.

You can find the WABC 7 Localish Network on these cable channels in the NYC area:
Charter Spectrum 1240
Optimum by Altice channel 110
Verizon FiOS channel 467 Comcast
Xfinity channel 790
RCN channel 618

If you watch TV using an antenna, you can find it on channel 7.2 over the air.
If you would like more information as a potential sponsor, or would like to appear on camera in some capacity, are a producer looking to help out or have a show idea of your own, Goldsher is always eager to help.

You can contact him on Instagram @alangoldshertv
Host Cristina Cote at @CristinaCoteNYC or
East Village Independent Merchants Association EVIMA

Neighborhoods of New York host Cristina Cote talk with Elisa Lyew of Elisa’s Love Bites, and a member of EVIMA, The East Village Independent Merchants Association. Image courtesy of Alan Goldsher. DOWNLOAD hi-res image (2000px @ 300dpi)..
Cristina Cote, Host, Neighborhoods of New York. Image courtesy of Alan Goldsher. DOWNLOAD hi-res image (2000px @ 300dpi).

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